Gender Equality, Made in Jordan

Young Jordanians using new methods for new audiences

Amman 5^th July 2008-As part of a local initiative, groups of young Jordanians have been seen in various areas of Amman handing out badges, stickers and posters. This is all part of the Gender Equality Campaign, which is just being launched in Jordan. A number of local Jordanian NGOs have cooperated with some individuals and companies from the private sector to help support this campaign and the young Jordanians working on it.

The Gender Equality Campaign was created as part of a homegrown initiative by a group of young Jordanians who are committed to the idea of justice and equality for the women and men of Jordan. The main purpose of this campaign is to educate the public in Jordan about women's rights and to mobilize the community to take action to address this human rights issue in Jordan.

The main component of this campaign is to provide a channel for dialogue for people to discuss this issue in Jordan. The foundation of this new channel is to target all aspects of Jordanian society, taking the issue of gender equality outside the walls of conferences, workshops and offices.

This channel is being opened by the young campaigners, using the logo that they created. The logo of the campaign illustrates the wishes, hopes and ambitions of the young Jordanian campaigners. It is a symbol that represents the rights, duties, and dreams for us all, pink for women, blue for men.

As part of the Gender Equality Campaign, permission was gained by one of the supporting local NGOs from the Greater Amman Municipality to install two sets of monuments with its logo. One is on Tabarbour Circle, the other on Middle East Circle in Al-Wihdat. The hope of the young Jordanian campaigners is to gain permission to install similar monuments in other areas around Amman in the near future.