Fine Ad!

I for one hate to be predictable, and I am sure that a few of you will either tell me to stop complaining or just roll your eyes when you read this, bas waevar!!
Don't know if any of you have seen the new Fine ads that have be showing on pretty much all the Arabic channels. Well I was watching it last night, and I realised that the whole thing was really quite sexist...and well pissed me off.
The ad is all about this girls life, and how in the different stages of it Fine is there to wipe the tears be they happy or sad. Nice thought...good campaign idea bas the ad...nope. Why?
Well first of all, the stages of this girl/woman's life entails the following:

1. Winning a gymnastic competition
2. Getting proposed to.
3. Getting married.
4. Having children.

So in other words, the Arab woman that is what her life is made of.
There is no tears for when she:

1. Graduates from university.
2. When she gets her first job.
   
3. Loses money in the stock market.
   
4. Starts her own company.
   

Ya3ni nothing about her career, her life beyond marriage and children, ya3ni even though we are in the 21st century, and Arab woman have gone far in all sectors of life, the main role given to us by society is still daughter, wife, mother.
A friend of mine also pointed out that fact that why is there no ad about men-and how they also shed tears in different points in their life-and I know he was saying this to disprove what I was telling him-it goes to my point even more. Again woman are portrayed as the overly emotional, needing tissues all the time to wipe away the tears when they finally get proposed to-while the man just gets on with life-he asks her for her hand in marriage.
It annoyed me, I liked the idea, the tissues reflecting what is happening in her life, bas I think Fine should rethink the whole thing and include different things from her life. And also have an ad for the men-so my friend doesn't get upset!